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Experiential spaces, and how it affects the brand

Consumer needs and tendencies change, and marketing strategies change with it. However, one thing that remains constant is the consumer's need for amazing experiences. Those experiences are often tailored by extraordinary spaces. We talked to Hyundai head of Space Innovation VP Cornelia Schneider about the path ahead for experiential spaces.

2019/06/13   현대자동차 홈페이지바로가기

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